The brief was to select a brand and create an out-of-home (OOH) experience for it. I chose U Knead Sweets, a local bakery specializing in Korean-French fusion cuisine, and designed a campus-wide scavenger hunt concept.
Logo created for the campaign.
These mockups, created with the assistance of AI, visualize the 'beacons' participants would discover throughout the hunt.
The brief was to rebrand Death Wish Coffee. As co-art director, I led the creative direction and created/edited the print ads for a campaign designed to "wake the dead" — playing off the brand's reputation as the world's strongest coffee.
